About Us

SaaS platform for the global Film, TV & OTT Industry

Our Mission

Vitrina’s founding was the result of a determined ambition to solve a large set of global problems surrounding crossborder transactions within the video entertainment industry. With a density of more than half a million companies and studios around the world, between them offering 800+ services and 15 million+ content titles - a great many insiders felt that attempting to solve this problem was insanity!

Vitrina’s mission is mapping and connecting the crossborder video entertainment value-chain so as to enable safe, secure and speedy transactions.

Our Journey

Vitrina’s journey started as an incubation project inside the Silicon Valley campus of SRI International (Stanford Research Institute). Vitrina team’s media domain specialization in global Film & TV metadata, search & recommendations solutions, collaborated with SRI’s scientists and analysts to create the first platform prototypes. And once we had started receiving gushing feedback from industry (including Hollywood, Bollywood studios, global streaming giants, distribution companies and niche service-providers in the entertainment ecosystem) pushing us to build our platform, we knew that the Vitrina journey had truly taken off.

We Believe

Beliefs drive us forward and give us purpose and direction. The team at Vitrina have strong foundational beliefs to guide us on our journey.

Search & Recommendations

Best practices in search & recommendations applied to the Film & TV supply-chain will simplify the search for crossborder content partners.

Artificial Intelligence

Artificial Intelligence will dramatically expedite the mapping and pairing of players, their content and services at a global scale.

Crossborder Transactions

Crossborder transactions will increase and become faster when we have a uniform, universal system to track reputation, credentials, demand and supply.

Content Funding & Acquisitions

Tracking of Global Content Funding & Content Acquisitions is supremely critical. Following the money movement within the value-chain gives powerful trends by markets, genres, languages and major dealmakers.

Our Team & Values

We are a team of media industry experts, technologists, and data scientists all with extensive experience in Film and Video Search & Recommendations solutions. We are led by our Founder-CEO and serial-entrepreneur Atul Phadnis. Our core team at Vitrina have been together through previous successful ventures. As a cohesive  group, we embrace the following core values:

Team Vitrina

We think as a team, work as a team and support each other as a team. We take pride in making sure everyone has everything they need to show up as their best selves.

"Gritty, Tenacious Diggers"

One of Vitrina’s advisors used this phrase to describe the team - and we agree! Once we identify a problem to solve or a product to develop, we relentlessly pursue the solution and iterate. “Keep digging - no quitting”.

Customer & Industry Problems

We own our customer’s problems and constantly search for ways to solve them. If there’s anything that keeps us awake at night, it’s an unresolved customer problem.

Decision-Making

Improving decisions at every single desk in the company is second nature to Team Vitrina. A mistake is an opportunity to learn and improve, and we work as a team to analyze, debate in detail and finally improve.

Intellectual Honesty

Our team members are not rigid in their personal views while debating newer projects, products or methods. There is appreciation for contrarian ideas and a code of intellectual honesty to make sure the best ideas win!

San Francisco

Headquarter

Melbourne
Mumbai
Washington

Our Investors